Way back in 1966, Ford introduced its original SUV and cut a trail to the great outdoors that would be followed by generations of Americans. And now, Bronco is coming back, strapped with thrilling power and go-anywhere capability, uniquely equipped to carry true adventure seekers deep into the wild and untamed places their souls long to be.
The new Bronco ranks among the most capable and rugged 4X4 families in the industry. Highlighting the original's timeless and functional design-signature round headlamps, horizontal cartridge grille and short overhangs with vertical and clean flat body sides, the new Bronco is built for thrills and adventure.
Torture tested at the home of King of the Hammers in the Johnson Valley desert and the grueling Baja 1000, one of the world's toughest off-road endurance races, the Bronco family is ready to take on anything the wild has to offer.
Easily taking off the roof panels and doors on the 2- and 4-door models lets you experience the wind in your hair and the sun on your face. The Bronco was built wild for an open sky view to bring back the feeling of unlimited freedom to your journey into the wild.
While the 2021 Bronco makes for one thrilling adventure partner, this isn't its first rodeo. In 1966, this new breed of off-road vehicle stampeded onto the scene and into wild hearts everywhere, setting the mold for the modern SUV.
1967 Ford Bronco Pickup in Holly Green with a Wimbledon White roof and snowplow attachment.
1969 Ford Bronco Sport Wagon in Royal Maroon with Wimbledon White roof, 1969 Ford Bronco roadster in Empire Yellow, 1969 Ford Bronco pickup in Skyview Blue with Wimbledon White roof.
The legendary racing Ford Bronco driven by Larry Minor and Rodney Hall to an overall victory in the 1969 Mexican 1000 race.
Fifty years ago, the Ford Bronco was driven to an overall victory in the grueling 1969 Mexican 1000 - a feat that no other 4x4 has been able to duplicate. To honor their remarkable win, the Ford Bronco will once again return to the desert to test an all-new Bronco R racing prototype in the punishing 2019 Baja 1000.
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Marshall Ford
4200 East End Blvd South
Marshall, TX 75672